Are Sheepskin Rugs Ethical? Exploring the Sustainability of Wildash London's Products
- Ella Brindisi
- Oct 3, 2023
- 2 min read
In the modern consumer landscape, where environmental consciousness is paramount, questions surrounding the ethical nature of products are increasingly common. One question that arises for eco-aware shoppers is, "Are sheepskin rugs ethical?" The answer to this query is nuanced, as the ethics surrounding sheepskin products are intricately tied to their sourcing and production methods. Wildash London stands as a beacon of transparency and sustainability in this market, demonstrating that sheepskin can be both an ethical and luxurious choice for homes when sourced and produced responsibly.

Ethical Sheepskin: A Matter of Source and Practice
The ethical standing of sheepskin rugs is largely dependent on the treatment of the sheep and the environmental footprint of production processes. Wildash London is steadfast in its commitment to offering sustainably produced sheepskins, sourced exclusively from British and European sheep that have been raised in cruelty-free and free-range conditions.

Sustainable Commitment of Wildash London
Cruelty-Free & Free-Range Living Conditions
Wildash London obtains sheepskins solely from farms that prioritise the humane treatment and well-being of sheep, ensuring they lead cruelty-free, free-range lives.
Biodegradable & Eco-Conscious Production
The brand adheres to eco-tanning processes, creating biodegradable and organic sheepskins that are in harmony with environmental preservation and protection principles.
By-Product of the Food Industry
The sheepskins utilised by Wildash London are ethically obtained as a by-product of the food industry, aiding in waste reduction and fostering a circular economy.
We've always believed that true luxury doesn't have to come at the expense of the environment. Our sheepskin rugs are more than just decor items; they're a testament to what can be achieved when businesses prioritise sustainability, provenance and the timeless value of craftsmanship - Nisa Berzeg, Founder of Wildash London
The Significance of Sourcing
While Wildash London maintains high standards in its practices, it is essential to recognise that not all sheepskin is ethical. Sheepskin rugs originating from certain countries may be sourced unethically, where the welfare of animals and environmental considerations are overlooked, leading to animal mistreatment and environmental degradation.
Identifying Ethical Sheepskin
Traceability: Providers of ethical sheepskin, such as Wildash London, ensure product traceability, allowing consumers to ascertain the origin of the products and the conditions under which the animals were raised.
Certifications & Regulations Compliance: Ethical sheepskin adheres to stringent certifications and regulations like REACH, signalling a commitment to environmental and human health considerations in production.
Transparent Communication: Providers committed to ethical practices maintain open communication regarding their sourcing and production methodologies, sharing this information with consumers willingly.
So Finally…
Sheepskin rugs, when sourced and produced with integrity and responsibility, can be both a luxurious and ethical addition to one's home. Wildash London exemplifies commitment to upholding the principles of sustainability and ethical practices, ensuring their sheepskins resonate with luxury that is conscientious and mindful. By making informed choices, consumers can relish the comfort and elegance of sheepskin, while supporting animal welfare and environmental sustainability.
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